Mall of the Emirates, Dubai
+971 4 341 0917 · Open daily ~10:00–23:00
A Heritage Jewellery House · Est. 1950
Three generations of in-house craft in diamond and 18k gold — heirloom masterpieces, designed and made by hand, presented privately in our Dubai boutiques.
The Ruhi Collection · Signature Masterpieces
Founded by Shri. Devji Ramji Sagar
18k gold, diamonds & rare gems, by hand
Private viewings, by appointment
The Signature Collections
From the iconic Ruhi line to a sculptor's art collaboration — explore the families that define the house, then book a private viewing of the pieces that speak to you.
Our signature line of two-plus decades — the highest-grade handcrafted gold, diamonds and rare gems. Exclusive masterpieces, by appointment.
Enquire to view
Minimalist statement pieces in the traditional hollow gold-bead technique — 18k gold set with round & baguette diamonds.
Explore Oubharia
Floral-motif statement pieces in 18k rose gold, drawing on the language of the iconic Ruhi collection.
Enquire to view
The first series of our Art Collection — a collaboration with Bahraini sculptor Khalil Al Hashimi. A dialogue between sculpture and jewellery.
Discover the art
Long, dazzling diamond necklaces — baguettes, rounds and fancy diamonds in a dramatic neck-to-navel drop.
Enquire to view
Heirloom bridal jewellery for every kind of bride — the aesthetic, the articulate, the elegant, the exclusive and the classic.
Begin your bridal storyIn Focus
The Experience · The Aura of Arabia
From first sketch to final setting, our jewellery is designed and made in-house — the traditional hollow gold-bead technique, diamonds chosen by eye, gold worked until it catches the light just so.
To visit is to be welcomed into that world: an unhurried, private viewing across our boutiques, where each piece is brought out, explained and tried on at your pace. There is a story and a passion behind every piece we make.
Book a Private ViewingOur Story
Founded in 1950 by Shri. Devji Ramji Sagar, Devji Aurum has spent three generations turning gold and diamonds into heirlooms. What began as a single hand at a bench is today a house of signature collections — Ruhi, Oubharia, Rafrafa, Allure and Bridal — still designed and made in-house, still made from the soul, for the soul.
The Boutiques
Boutique interiors, Devji Aurum Not captioned to a specific mall — confirm
In Their Words
We have been buying our jewelry from Devji Aurum for 10 years. They custom make, and it is always a fantastic experience.
The designs are specific and strictly artistic.
I like Devji Aurum's diamond collection — the service is wonderful.
There is a story, a passion behind every jewelry they make.
Quotes published by Devji Aurum, reproduced verbatim with attribution. Reuse pending confirmation of rights — no rating implied.
Visit & Book a Viewing
Walk in or arrange a private appointment. Our team will guide you through the pieces, share their stories, and help you find — or create — something to keep for a lifetime.
Sheikh Zayed Road, Al Barsha, Dubai, United Arab Emirates
Exact unit — to confirm
Mirdif, Dubai, United Arab Emirates
This boutique is temporarily closed. Please visit us at Mall of the Emirates or Mirdif City Centre.
Also in the Kingdom of Bahrain: Bahrain City Centre · Seef Mall · Al Aali Mall · House of Devji.
Tell us a little about what you're looking for and we'll be in touch to arrange your visit.
